Content: Getting the Basics Right

For many businesses new to digital signage, content must be created in a whole new way. A new signage network can be a significant investment and it’s important to get the most out of it.

We’ve created this guide to help businesses navigate the basics and avoid the potholes that many fall into. These tips are written for the MagicINFO user but mostly apply to any CMS.


File Formats

With MagicINFO you can use any mainstream image or video file format. However, it can struggle to display animations such as GIF files correctly.

Microsoft Word and PowerPoint files can also be uploaded to MagicINFO, but it’s important to remember that the player will display these through a built in viewer. If the file contains custom fonts, these may not display correctly.

If you are having trouble displaying your office files correctly, the easiest way to correct this is to convert them to PDF, which MagicINFO is also compatible with.

Display Resolution

Digital signage displays generally have the capability to scale content. This means that whatever the resolution of the content you upload, the screen player will automatically scale this to match the screen resolution.

While this works well, your content will always look best if it is created to the correct resolution before it is uploaded.

Most displays use a 16:9 aspect ratio with a HD or UHD resolution. There are also some specialist display shapes, such as the Samsung Stretch display, with a 32:9 ratio.

HD resolution is generally 1,920 by 1,080 pixels.

UHD resolution, also known as 4K is generally 3,840 by 2,160 pixels.

Some newer displays have 8K resolution, which is 7,680 by 4,320 pixels.

Video Wall Resolution

A video wall can be any shape or size, so of course this makes creating content to match the display more complicated.

Video wall screens are usually HD resolution, so a 2×2 wall will effectively create a single UHD display.

A ‘square’ video wall (e.g. 2×2, 3×3, 4×4… screens) will always create a 16:9 aspect ratio. Different variations can be used to create different aspect ratios as desired.


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