Analytics

MagicINFO Analytics

Present optimal promotions based on in-depth data analysis

Data-driven analytics for optimal promotions

MagicINFO Analytics powered by Brightics AI allows users to optimise store promotions and campaigns based on integrated data. Marketers can create custom rules and automate promotions to display the most relevant content to customers every time. MagicINFO Analytics also provides a dashboard which delivers meaningful performance reports including sales trend analysis based on time of day, date and weather as well as individual ad performance and funnel reports. The MagicINFO Analytics platform allows retail managers and marketers to better understand promotion results, informing future marketing campaigns.

Customized rules for optimum performance

MagicINFO Analytics includes Rule Manager, allowing users to set basic parameters for analysis. The first element is rule design, allowing users to create custom rules from a wide range of variables to automatically present the most effective content based on the rules set. Second, Rule Manager also provides a dashboard which delivers meaningful performance reports including sales trend analysis based on time of day, date and weather as well as individual ad performance based on real-time data.

In-depth customer interaction analysis

MagicINFO Analytics offers Behavior Sensing, which allows retailers to better understand customer engagement in-store. Features such as People Count to determine foot traffic, Zone Analysis to identify congestion in certain areas, and heat map to locate hot and cold spots; all enable retailers to further optimize their store’s layout, design and promotion planning. All information is fed into the dashboard, providing insights for users to create a more efficient content flow and store experience.

Advanced AI analysis

MagicINFO Analytics gives access to Brightics AI, a comprehensive, high-performance data analysis tool. Users can import and analyse data from various sources including Rule Manager, Behaviour Sensing and IoT sensor data such as beacons and NFC. Brightics AI provides in-depth data analysis and enables customised data modelling, providing personalised insights specific to each user’s needs. Finally, Brightics AI has an intuitive interface that aids visual search and interpretation of data, with reports that are highly visualised and easily understood to help users better understand their data.

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